Night driving with Mazda

A chilly September evening and Bydgoszcz’s Myślęcinek turned out to be a combination that perfectly matched the event we organized – Feel unity with Mazda at night.

On September 22, 2017, at the request of the Mazda dealer in Bydgoszcz, the Green House agency organized another event. This time it was night test drives with new Mazda models. The event took place at the Palace Hotel in Bydgoszcz’s Myślęcinek district and gathered over 200 guests invited by our client.

This time, the task of our agency was to comprehensively organize the event – from arranging the venue to its equipment, creating an interesting program of the event, inviting special guests and coordinating the invitation of participants. The event itself was divided into two parts. The first was test drives of eight new Mazda models, which started from the hotel parking lot. The second, more solemn and official, was the presentation of the Mazda showroom offer, sushi tasting and performances by special guests, which took place inside the Palace Hotel.

In the case of the second part, we paid a lot of attention to the technical aspects of organizing the event. So we took care of a large, 12-meter seamless multimedia wall, sound system, suggestive lighting of the entire interior and two cars. One of them – the new Mazda CX-5 – was even placed on a special turntable, which made the whole space even more attractive.

Additional attractions were provided by our special guests – artists, gymnasts and Marcin Gagacki, multiple Polish Rallycross Champion, who talked on stage about aspects of their work identified with Mazda’s philosophy – Jinba Ittai. “Because when you drive a Mazda, you are never alone. The car and the driver are in perfect harmony. Like a horse and a rider. We call this philosophy “Jinba Ittai”. We believe that when the car and the driver are one, driving becomes pure pleasure.”