Barbados Tourism Marketing Inc. has begun building a more direct presence on the Polish market. Green House is responsible for representing the destination as well as marketing and communication activities supporting its development in Poland.
The project focuses on increasing the recognition of Barbados, developing relations with the Polish tourism industry and strengthening the presence of the destination in the consciousness of tour operators, travel agencies, representatives of the MICE segment and Polish travelers.
The growing potential of the Polish market
Even before the start of regular promotional activities, Barbados recorded growing interest from Polish tourists. In 2025, the island was visited by about 25 thousand guests from Polish – 33% more than the year before. Poland thus became the seventh European market for destinations.
The growing number of travelers and the potential for further development have made Barbados Tourism Marketing Inc. decide to intensify its activities aimed at the Polish market. An important element of the project is not only the promotion of the destination itself, but also building lasting relationships with industry partners and getting to know the needs of Polish customers better.
Aim of the project
The aim of the cooperation is to build a long-term presence of Barbados on the Polish market by combining marketing activities, B2B communication, public relations and direct contact with the tourism industry.
The activities are to support the recognition of Barbados both as a holiday destination and as a destination that meets the needs of various market segments – including group travel, incentive and MICE.
Scope of activities of Green House
As part of the project, Green House is responsible for activities related to the representation of Barbados Tourism Marketing Inc. on the Polish market and the development of destination communication in Poland.
- representation of Barbados Tourism Marketing Inc. on the Polish market,
- marketing and communication activities,
- public relations and media relations,
- communication addressed to the Polish tourism industry,
- developing relationships with tour operators and travel agencies,
- communication to the group, incentive and MICE segments,
- organization of industry events and B2B meetings,
- activities supporting the increase in the recognition of Barbados in Poland.
First contact with the Polish market
The first activity inaugurating the practical stage of the project was the official presentation of Barbados, which took place on August 28 in Warsaw. Green House organized a business breakfast with the participation of representatives of Barbados Tourism Marketing Inc. and the Polish tourism industry.
The event was attended by representatives of tour operators, travel agencies, MICE agencies and industry media. The partner of the meeting was British Airways.
The presentation was an opportunity to show the possibilities of Barbados, but an equally important element were direct talks with market representatives. The meeting allowed us to learn about their perspective, customer needs and potential areas of cooperation, and at the same time to start building relationships necessary for the long-term development of destinations in Poland.
Destination marketing starts with understanding the market
In the project, it is important not only to reach Polish recipients with communication, but also to properly embed Barbados in the local market context. Therefore, B2B activities and direct relations with the industry are one of the key elements of the entire strategy.
Barbados is communicated more broadly than just as an exotic holiday destination. An important task is to show the diversity of the island – its culture, cuisine, activities, events and opportunities related to group travel, incentive and the MICE segment.
Thanks to this, the project is not limited to a short-term promotional campaign, but builds the foundations for a permanent presence of the destination on the Polish market.
First actions and presence in the media
The beginning of the active promotion of Barbados in Poland was also noticed by the industry media. The project, the growing interest in the island among Polish tourists and the Warsaw presentation were written about, for m.in, by Turystyka.rp.pl and Kurier Turystyczny.
Presence in the industry media supports building awareness of the project and is an additional point of contact between Barbados and the professional tourism market in Poland.
Project in progress
The Warsaw meeting was the beginning of a wider program of activities. The next stages of the project will focus on strengthening the recognition of Barbados, developing relations with the Polish tourism industry and building a sustainable position of the destination on the market.
The project for Barbados Tourism Marketing Inc. combines Green House’s competencies in destination marketing, B2B communication, PR and event organization. It also shows how strategic marketing activities can be combined with direct work with the market and its most important partners.
