In June, we had the pleasure to co-organize a unique event promoting the potential of Bydgoszcz as a MICE destination. The meeting “MICE Breakfast: Immerse yourself in Bydgoszcz!” took place in an intimate atmosphere at the Renaissance Warsaw Airport Hotel and brought together professionals from the meetings industry, representatives of industry media, PCO, DMC, training and HR companies.
The program included presentations of offers of Bydgoszcz conference and hotel facilities, up-to-date information on new investments and an expert debate “Immerse yourself in Bydgoszcz – we convince the unconvinced”. Among the panelists were, m.in. Aneta Książek, Żaneta Berus, Beata Koziarska, Michał Kalarus, Leszek Woźniak and Grażyna Grot-Duziak, who moderated the discussion.
This event is not only a presentation of the city, but also a space for networking and talks about the future of the MICE industry in Poland, taking into account the growing role of secondary cities. Bydgoszcz delighted with its modern infrastructure, water attractions and dynamically developing offer.
We would like to thank the Bydgoszcz Convention Bureau, BCTW and the Bydgoszcz Local Tourism Organization for their trust and joint organization of the event. This is another proof for us that territorial marketing has great power when it is backed by authenticity and a well-planned strategy.
We are looking forward to further joint projects.
Because in Bydgoszcz you can really immerse yourself…
