For two days, the Polish House was one of the most dynamic and visible locations in Kranjska Gora, attracting crowds of fans from Poland and across Europe from morning to evening. The space around the PinoAlpino restaurant functioned as an open, vibrant event zone where diverse activities ran in parallel, creating a cohesive and engaging experience for participants.
From the very first hours of the event, the zone filled with fans, and the program was designed to maintain their attention throughout the day. In practice, this meant a constant presence of activities across several areas simultaneously:
- Fan and brand zone: the central event location featuring animations, competitions, partner activations, and media presence.
- Polish Radio Studio: live interviews, coverage, and broadcasts, including Saturday’s airing of the program “The Only Place Like This” hosted by Roman Czejarek.
- Daytime activities: a continuous program engaging participants that built attendance and maintained the high energy of the venue.
On Saturday, the event’s momentum clearly increased—from morning radio broadcasts through afternoon activities to the evening climax. The square in front of PinoAlpino gradually filled with participants, creating natural anticipation before the main program.
The evening stage program drew several thousand people and was the most important moment of the entire weekend. The program began with a concert by Aleksandra Dzierżawska and her band, which set the right mood for the audience and prepared them for the event’s climax.
Program and climactic moments of the event
The most important part of the program was the meeting with Kamil Stoch, which began promptly at 7:30 PM. Crowds of fans gathered in the center of Kranjska Gora, wanting to collectively thank one of Poland’s most outstanding athletes for years of success and emotions. The meeting had an exceptionally personal and engaging character, based on direct contact with the audience.
- participation of special guests, including Slovenian champion Peter Prevc,
- an open format meeting with the opportunity for fans to ask questions,
- direct dialogue that built an authentic relationship between the athlete and the audience.
The entire event was hosted by Igor Błachut (Eurosport) and Roman Czejarek (Polish Radio), which emphasized the significance of the event and its professional presentation. Immediately after the meeting, the stage once again became a concert space, closing the evening in an energetic and communal atmosphere.
In parallel with the open program, activities were also carried out for partners and invited guests, creating an additional layer to the project:
- Networking and relationships: closed meetings in a less formal but still prestigious setting,
- Partner space: brand exposure and image-building activities integrated with the event program.
This carefully designed program demonstrated that it is possible to combine a mass event for fans with a thoughtfully planned space for partners and business activities.
The agency’s role and the project’s genesis
Polish House – Poljska hiša was a fully original project, created and developed by the Green House team. From the initial idea, through strategic concept development, to on-site execution—the agency was responsible for every stage of this undertaking.
A key element was not only designing the zone itself but also building the entire project ecosystem. Green House was responsible for securing funding, building a portfolio of partners, and coordinating cooperation with media partners. This approach enabled the creation of a cohesive and stable project structure even during the preparation phase. The agency was also responsible for full operational management in a 360° format—encompassing strategy, production, communication, PR activities, and oversight of all sponsorship deliverables. As a result, the Polish House was not merely an event zone but a comprehensive marketing and image-building project executed in a demanding, international environment.
It was precisely the original character of the project and its comprehensive execution that formed the foundation of the Polish House’s success in Planica and confirmed the team’s competencies in managing multidimensional undertakings at the intersection of sports, business, and communication.
2 days – 8 months of preparation
Although the World Cup finals themselves lasted only a few days, preparations for the Polish House were a multi-month process requiring precise planning and coordination. In total, the project encompassed over 6 months of intensive work, which culminated in its full execution in Planica.
As the general organizer, Green House was responsible for developing the strategic concept, operational model, and complete financing structure and sponsorship packages. A key challenge was integrating the activities of multiple entities—from competition organizers and international federations, through nationwide media, to athlete management. The project included full control over the budget, contracting of partner services, cost oversight, and reporting summarizing the event’s execution.
As part of communication activities, a dedicated platform dompolskiplanica.pl was also launched, serving as the central source of information for fans and a space for partner exposure. The website supported information activities both before and during the event.
In summary, Green House’s scope of activities included:
- Concept and partnerships: from the original idea, through securing sponsors, to building relationships with media and institutional partners.
- Full-service marketing: creating a dedicated communication platform, executing online and offline campaigns, and comprehensive development of the project’s visual identity.
- Logistics and production: managing event infrastructure, the attractions zone, and production of the stage and technical facilities.
- Program and attractions: preparing and executing the event scenario, including concerts and key program elements such as the meeting with Kamil Stoch.
- Media and communication: coordinating live coverage, cooperation with media, and managing the image of partners and sponsors.
Partnerships and Sports Diplomacy
The challenge of the Polish House in Planica project was its significant degree of organizational complexity. A key element was the effective coordination of cooperation with a wide range of institutional, commercial, and media partners—both on the Polish and Slovenian sides. Among the most important partners were Polish Ski Association, the Slovenian association SloSki, Eurosport Polska, Polish Radio, Visa, as well as Polish Tourism Organization, Embassy of the Republic of Poland in Ljubljana, and City of Kranjska Gora. The project was also supported by brands and media such as 4F (OTCF S.A.), All Inclusive – luxury travel magazine, visitslovenia.pl, and Starlight Travel Brand.
Each of these partnerships required an individual approach—from formal arrangements, through schedule synchronization, to integration of communication and sponsorship activities. Ensuring message consistency and proper exposure of all partners within the dynamic framework of an international-level sporting event was crucial. Thanks to such an extensive cooperation network, the Polish House became more than an event project. It was a tool of modern sports diplomacy and territorial marketing, strengthening relations between Poland and Slovenia and demonstrating how sports can effectively support image-building and business activities on the international stage.
Media and project reach
One of the key elements of the Polish House was its strong media presence, which significantly increased the reach of the entire project. The event was covered by both nationwide Polish media and international channels, allowing it to reach a broad audience beyond Planica itself.
A special role was played by Polish Radio, which provided coverage of the event on two stations—Program One and Program Three. In cooperation with the Slovenian ski association, a special zone was prepared for the radio studio, located directly beneath the ski jump. It was from there that a live broadcast was aired on Saturday morning, hosted by Roman Czejarek—one of Poland’s most recognizable radio journalists.
One example is a special episode of the program available online:
Polish Radio Podcast – Planica 2026.
Information about the Polish House also appeared on Eurosport, which provided exposure in the international sports environment and reached ski jumping fans across Europe.
Complementing the media activities was intensive communication through digital channels. Live coverage, video materials, and short-form content were published in hundreds of social media posts, and after the event also in podcast format.
Project results
The Polish House in Planica achieved its intended attendance, image-building, and communication goals, becoming one of the most visible and engaging projects accompanying the World Cup finals.
The project generated broad media reach, encompassing both nationwide Polish media and international channels. Presence on Polish Radio, coverage on Eurosport, and intensive communication through digital channels and social media translated into high visibility of the event and its partners.
- Attendance: several thousand participants over two days of the event.
- Media reach: presence in nationwide and international media (Polish Radio, Eurosport, digital channels).
- Audience engagement: high participant activity in the zone and direct participation in stage events.
- Partner exposure: visible and integrated brand presence in the event space and media communication.
The Polish House became an example of successfully combining a sporting event, marketing activities, and image-building communication. The project not only attracted fans’ attention but also built a strong, positive presence for partners in an international sports context.
In brief
- Location: Planica (Slovenia), World Cup ski flying finals.
- Date: March 28–29, 2026.
- Character: official Polish national zone – Polish House / Poljska hiša.
- Event scale: several thousand visitors over two days.
- Preparation: 8 months of intensive strategic and operational work.
- Partners: 12+ engaged brands and institutions from Poland and Slovenia.
- Scope of activities: comprehensive 360° management (strategy, production, communication, PR, digital, finance).
- Key moments: meeting with Kamil Stoch, concert by the band Ciepłe Popołudnie, events in the center of Kranjska Gora.
- Media reach: presence on Polish Radio (One and Three), Eurosport, and wide distribution through digital media and social media—hundreds of mentions, hundreds of thousands of people reached.
