In cooperation with Oradea Airport and LOT Polish Airlines, we organized a study trip presenting Oradea and the Bihor region as a new destination for the Polish market. The program was designed so that participants could learn about both the tourist advantages of the city and the possibilities of using the destination in the organization of incentive trips and MICE events.
During the FAM Trip, participants learned about the restored center of Oradea, the offer of local attractions, spas and SPA facilities, as well as the character of the entire region. Direct experience of the product allowed to show the potential of the direction much more effectively than traditional promotional materials and became one of the elements of developing Oradea’s presence on the Polish market.
