In the case of an experienced company from the surveying industry, the starting point was not the need to save the business, but to adapt its image to the level that the company has reached operationally. We started the project by getting to know the offer, customers and the local market in detail, instead of immediately going to designing a new website.
We organized the structure of services and the way they are named, analyzed the competition and queries used by potential customers. Next, we prepared new content, visual identification and a website designed with SEO in mind. The work also included the Google business card and other elements of communication. The result is a coherent system in which the image, website and visibility in the search engine support the same business goal.
