In the first half of 2025, the Kranjska Gora region in Slovenia recorded a 30% increase in the number of tourists from Polish. This is an impressive result that shows that well-designed and conducted territorial promotion can translate into real interest and tourist traffic.
We are glad that as Green House we could take part in this.
At the beginning of the year, we started cooperation with Kranjska Gora, supporting the region in marketing activities aimed at the Polish audience. Thanks to the trust gained and the positive effects of our activities, the cooperation was extended and extended to the following months. This is an important signal for us that the strategy we have adopted together is bringing the expected results.
Trust that pays off
The 30% increase in the number of tourists from Polish is a result that consists of many factors – from the landscape values and the region’s offer, through broader trends in tourism, to promotional activities carried out in various markets.
Theeffective and systematic promotion of the region in Poland – in which we participate – has played an important role in building the recognition of Kranjska Gora among Polish tourists.
We are all the more pleased that the partner’s satisfaction with the cooperation so far has translated into a decision to continue our joint activities. This is an example of a long-term relationship that is based not only on strategy and execution, but also on mutual trust and commitment.
Territorial marketing that works
The history of cooperation with Kranjska Gora is also an example of effective territorial marketing – well-thought-out, consistent and tailored to the needs of a specific market.
At Green House, we believe that the promotion of regions and towns requires more than individual campaigns. The key are:
- long-term strategy,
- appropriate narration,
- understanding the specifics of the market,
- and adapting tools to the behavior of the audience.
Thanks to this, it is possible not only to increase visibility, but also to have a real impact on tourist decisions – as the case of Kranjska Gora shows.
Do you want to tell the world about your region?
If you represent a municipality, city, tourist region or organization promoting a destination – it may be a good time to take the next step towards effective promotion.
Territorial marketing is one of the pillars of Green House’s activities. For over 18 years, we have been supporting local governments, institutions and local communities in building their image, attracting visitors and increasing the attractiveness of regions – in Poland and abroad.
